True Sagittarius

Passionate and always seeking something new

Reckless & brave

Got a dream, got a spark, got somewhere to be

The Debator

Bold and creative, deconstructing and rebuilding ideas with great mental agility

Weeb

Anime, gaming, manga, board games, and a bit of hiragana

Globetrotter

10 countries, too many cities to count

Ambivert

An outgoing introvert, my social energy ebbs and flows.

True Sagittarius

Passionate and always seeking something new

Reckless & brave

Got a dream, got a spark, got somewhere to be

The Debator

Bold and creative, deconstructing and rebuilding ideas with great mental agility

Weeb

Anime, gaming, manga, board games, and a bit of hiragana

Globetrotter

10 countries, too many cities to count

Ambivert

An outgoing introvert, my social energy ebbs and flows.

About me

Hello! I’m Justine Win Cañete /kan-nye-te/ - A Filipino product designer who’s passionate about accessibility and mentoring early-mid career designers. I'm currently working in the Comms Platform team at Gusto with the goal of communicating the right message to the right user at the right time through the right channel, at scale. 

Previously, I worked in multiple teams at Shopify where I solved problems around accounts, merchandising, order creation, deferred payments, and B2B.

I started my career 8 years ago as a graphic artist where I took illustration gigs for friends and acquaintances. After I graduated, I spent the next 2 months working as a graphic designer for a local food group where I had the chance to work with real projects.

After the freelance ended, I moved to Cebu City where the tech scene is active and mentorship is accessible. I landed my first job at Symph as a junior UX/UI designer and frontend developer. I started as a frontend developer but later on, I was given my first design project and that's when I learned what design really is. I immersed myself in various online resources and design communities, discovered UX, and instantly fell inlove with solving experience problems and the process that goes along with it.

At some point I craved working on a product and having the opportunity to iterate it so I left Symph and joined Talented where I hoped to bring a better user experience to enterprise. We built tools for high-performing teams and made it easier for guys like McKinsey to look for talent. I took more of the managerial tasks while being an individual contributor. I learned more about how corporations work and their constraints– ultimately, how it is completely different to design for consumers vs. enterprise users.

Just before Shopify, I was the product design lead for UBX Philippines – a fintech company whose mission is to build products for financial inclusion – and helped in forming the design team and establishing our process.

Once in a while I give talks and workshops, mentor designers, and work on passion projects. I'm primarily a designer, but I also have a plethora of hobbies like traveling, writing, gaming, playing tennis, binging anime, music, and baking. 

Justine Win Canete photo
Justine Win Canete photo

About me

Hello! I’m Justine Win Cañete /kan-nye-te/ - A Filipino product designer who’s passionate about accessibility and mentoring early-mid career designers. I'm currently working in the Comms Platform team with the goal of communicating the right message to the right user at the right time through the right channel, at scale. 

Previously, I worked in multiple teams at Shopify where I solved problems around accounts, merchandising, order creation, deferred payments, and B2B.

I started my career 8 years ago as a graphic artist where I took illustration gigs for friends and acquaintances. After I graduated, I spent the next 2 months working as a graphic designer for a local food group where I had the chance to work with real projects.

After the freelance ended, I moved to Cebu City where the tech scene is active and mentorship is accessible. I landed my first job at Symph as a junior UX/UI designer and frontend developer. I started as a frontend developer but later on, I was given my first design project and that's when I learned what design really is. I immersed myself in various online resources and design communities, discovered UX, and instantly fell inlove with solving experience problems and the process that goes along with it.

At some point I craved working on a product and having the opportunity to iterate it so I left Symph and joined Talented where I hoped to bring a better user experience to enterprise. We built tools for high-performing teams and made it easier for guys like McKinsey to look for talent. I took more of the managerial tasks while being an individual contributor. I learned more about how corporations work and their constraints– ultimately, how it is completely different to design for consumers vs. enterprise users.

Just before Shopify, I was the product design lead for UBX Philippines – a fintech company whose mission is to build products for financial inclusion – and helped in forming the design team and establishing our process.

Once in a while I give talks and workshops, mentor designers, and work on passion projects. I'm primarily a designer, but I also have a plethora of hobbies like traveling, writing, gaming, playing tennis, binging anime, music, and baking. 

Maybe it's not my weekend,
but it's gonna be my year.

 ♪

 ♪

Maybe it's not my weekend,
but it's gonna be my year.

Meow you doin'?
Let's keep in touch.

Ottawa, Canada
Email: justinewincanete@gmail.com

© Justine Win 2023
Product designer

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