I’m Justine Win Cañete — A Filipino product designer who’s passionate about accessibility and mentoring early-mid career designers. I'm currently working in the Comms Platform team at Gusto with the goal of communicating the right message to the right user at the right time through the right channel, at scale. 

Justine Win Canete photo
Justine Win Canete photo

I’m Justine Win Cañete — A Filipino product designer who’s passionate about accessibility and mentoring early-mid career designers. I'm currently working in the Comms Platform team at Gusto with the goal of communicating the right message to the right user at the right time through the right channel, at scale. 

Started in 2015

UX Specialty

Interaction design
Strategy
Content design
Accessibility

Domain expertise

Communication
Exp Foundations
Payments
Orders & Merch

Started in 2015

UX Specialty

Interaction design
Strategy
Content design
Accessibility

Domain expertise

Communication
Exp Foundations

Payments
Orders & Merch

Product Design Lead, Gusto

Jun 2022 - Present

Design consultant, Symph

Dec 2021 - 2022

Sr. Product Designer, Shopify

Oct 2019 - Apr 2022

Product Designer and Lead, UBX Philippines

Feb - Aug 2019

UX Designer, Talented App

Feb - Nov 2018

UI/UX Designer and Developer, Symph

Aug 2015 - Apr 2018

Product Design Lead, Gusto

Jun 2022 - Present

Design consultant, Symph

Dec 2021 - 2022

Sr. Product Designer, Shopify

Oct 2019 - Apr 2022

Product Designer and Lead, UBX Philippines

Feb - Aug 2019

UX Designer, Talented App

Feb - Nov 2018

UI/UX Designer and Developer, Symph

Aug 2015 - Apr 2018

UX ⌁ Projects ✶ Case studies ▴ Design ◖ Shenanigans ∘UX ⌁ Projects ✶ Case studies ▴ Design ◖ Shenanigans ∘UX ⌁ Projects ✶ Case studies ▴ Design ◖ Shenanigans ∘
Notifications-v1

2023  ✶  Gusto  ✶  Lead designer  ✶  Web

Marketing emails, notifications

A better marketing email preferences,  the final evolution of Notifications settings.

3 min read

thumbnail-account

2022  ✶  Gusto  ✶  Lead designer  ✶  Web

Account emails, notifications

A feature allowing users to set their email preferences so they have control over account emails they receive.

5 min read

colors02_introduction-2

2021  ✶  Author

What if there’s a practical and guided way for anyone to get started? If you’re like me and you just want to know what you needed to know, then this crash course is for you.

Credit card

2021  ✶  Shopify  ✶  Lead designer  ✶  Web & mobile

Vaulted cards

A feature that allows B2B merchants to manually charge a vaulted card for upfront and deferred payments.

8 min read

case-payment-terms

2021  ✶  Shopify  ✶  Product designer  ✶  Web & mobile

Payment terms

A feature that allows merchants to set due dates on orders so they know when to collect payment. 

11 min read

Two people exchanging stores to represent a transfer

2020  ✶   Shopify  ✶  Lead designer  ✶  Web

Store Ownership Transfer

How the re-design of the store ownership transfer workflow focused on immediate user value, and still scales gracefully.

9 min read

Student holding a mobile phone

2019  ✶  Kalibrr  ✶  Concept work  ✶  Mobile

A job search for fresh grads

A design challenge to create a mobile app that helps fresh graduates find jobs.

7 min read

Paying it forward through teaching.

100k

Medium views

50k

Medium reads

30

Talks & workshops

A manual on what I’ll keep and do differently if I were to wake up one day as newly grad

A collection of error guidelines to support a consistent, intuitive and accessible error handling experience

Three alternative solutions other than just disabling buttons

A designer’s tool to document their progress and learning

I watched Mugen Train and it reminded me of my struggle as a designer: a feeling of not being good enough

Stories of how I got from point A to the point where I’m at now

A neat way to organize observations and weed out unrelated ones

Rice People Podcast invited me to talk about design and whether creative people are born or trained

Top tips for designer job hunting, creating a stellar portfolio that gets you noticed internationally, her story in landing a job at Shopify, and so much more.

Maybe it's not my weekend,
but it's gonna be my year.

 ♪

 ♪

Maybe it's not my weekend,
but it's gonna be my year.

Meow you doin'?
Let's keep in touch.

Ottawa, Canada
Email: justinewincanete@gmail.com

© Justine Win 2023
Product designer

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