Hello, my name's

Justine Win Cañete

You can call me Justine. I am a product designer, UI developer, illustrator, and sharer of things. I am constantly seeking for opportunities where I can make an impact through design. I am currently based in the Philippines and soon be moving to Canada to work for Shopify.

I started my career 5 years ago as a graphic artist where I took illustration gigs for friends and acquaintances. After I graduated, I spent the next 2 months working as a graphic designer for a local food group where I had the chance to work with real projects.

After the freelance ended, I decided to fly to Cebu City where the tech scene is active and mentorship is accessible. I landed my first job at Symph as a junior UX/UI designer and frontend developer. I primarily marketed myself as a developer because of the primitive notion that design is just all about the pixels and that developers are way cooler. Later on, I was given my first design project and that's when I learned what design really is. I immersed myself in all these online resources and design communities, discovered UX, and instantly fell inlove with the design process.

The thought of working with multiple designers on a single product raised my curiosity. I left after working for almost 3 years with Symph and joined Talented where I hoped to bring a better user experience to enterprise. We built tools for high-performing teams and made it easier for guys like McKinsey to hire great talent. I took more of the managerial tasks while being an individual contributor. I learned more about how corporations work and their constraints– ultimately, how it is completely different to design for consumers vs. enterprise users.

Just recently, I was the Product Design Lead for UBX Philippines – a fintech company whose mission is to build products for financial inclusion – and helped in establishing the design team and our process.

From time to time all through out my career, I worked on freelance projects from industries like finance, education, and lasers (yes, you read it right, lasers). The exposure made me a better designer who loves to collaborate and learn from all kinds of people.

Other than my passion towards tech and design, I have strong interests towards music, caffeine, travel, and good reads. I play an acoustic guitar and sing when I'm alone. Of all genres, I love jazz the most because of its blithe nature that is synonymous to my personality. I’ve been to 9 countries and traveled to Japan this year to see the cherry blossoms. Takoyaki, Japanese curry, and Ichiran ramen is a must try!

Nice to meet you. 👋