I’m Justine Win Cañete — A Filipino product designer who loves to craft platform and end-to-end experiences with scalability in mind. Currently building cool sh*t at Clio.

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I’m Justine Win Cañete — A Filipino product designer who loves to craft platform and end-to-end experiences with scalability in mind. Currently building cool sh*t at Clio.

Started in 2015

Specialization

Interaction design
Systems thinking
Strategy

Domain expertise

Platform
Communication

eCommerce

Started in 2015

Specialization

Interaction design
Systems thinking
Strategy

Domain expertise

Platform
Communication

eCommerce

Staff product designer, Clio

Apr 2025 - Present

Design lead, Gusto

Jun 2022 - Nov 2024

Design consultant, Symph

Dec 2021 - 2022

Senior product designer, Shopify

Oct 2019 - Apr 2022

Product designer and lead, UBX Philippines

Feb - Aug 2019

UX designer, Talented App

Feb - Nov 2018

UI/UX designer and developer, Symph

Aug 2015 - Apr 2018

Staff product designer, Clio

Apr 2025 - Present

Product design lead, Gusto

Jun 2022 - Nov 2024

Design consultant, Symph

Dec 2021 - 2022

Senior product designer, Shopify

Oct 2019 - Apr 2022

Product designer and lead, UBX Philippines

Feb - Aug 2019

UX designer, Talented App

Feb - Nov 2018

UI/UX designer and developer, Symph

Aug 2015 - Apr 2018

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Gōtokuji Temple, Tokyo

I design software the way Uniqlo designs clothing — functional, easy to layer as it grows, and built on strong foundations that stand the test of time.

SSO

2025  ✶  Clio  ✶  Lead designer  ✶  Web

A feature that allows firm users to login via their Identity provider's single sign-on for a more secured and seamless login experience.

✦  "Honestly, one of the best onboarding experiences I've seen. The process is exceptionally clear and well-structured."

File

2024  ✶  Gusto  ✶  Lead designer  ✶  Web

Beneficial ownership report

Made it quick and easy for SMBs to comply with a new regulation through proactive awareness and guided experience

✦  $1 million revenue in 2 months

case-payment-terms

2021  ✶  Shopify  ✶  Product designer  ✶  Web & mobile

Payment terms

Introduced a way for merchants to set due dates on orders so they know when to collect payment

✦  +30% in deferred payments GMV every month

Email

2024  ✶  Gusto  ✶  Lead designer ✶ Web

Transactional email tool

Redesigned Gusto's internal email tool to support various needs for sending mass comms while adhering to best practices

✦  Full tool adoption; $300k saved annually

account email

2022  ✶  Gusto  ✶  Lead designer  ✶  Web

Account email preferences

Designed an experience that serves the common user while allowing for deeper customizability for notification preferences

✦  Increased completion rate and user satisfaction

Paying it forward through teaching.

100k

Medium views

50k

Medium reads

30

Talks & workshops

When to let AI accelerate your craft and when to keep the work fully human

A manual on what I’ll keep and do differently if I were to wake up one day as newly grad

Three alternative solutions other than just disabling buttons

I watched Mugen Train and it reminded me of my struggle as a designer: a feeling of not being good enough

A designer’s tool to document their progress and learning

Stories of how I got from point A to the point where I’m at now

Maybe it's not my weekend,
but it's gonna be my year.

 ♪

 ♪

Maybe it's not my weekend,
but it's gonna be my year.

Meow you doin'?
Let's keep in touch.

Ottawa, Canada
[email protected]

© Justine Win 2026
Product designer

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